Band merch is broken. Let’s fix it.

Your new hub for band merch — where artists get paid properly and never touch a shipping label.

Fans just want good shirts that actually support the bands they love. Artists just want to make music, not run a T-shirt warehouse out of their living room. Back the Band sits in the middle and makes the whole thing way less ridiculous.

Every shirt sends $10 to the artist and $5 to BTB. No mystery math. No fine print.

For fans

Tired of the band-tee scavenger hunt?

If buying a shirt to support your favourite artists feels like opening twelve tabs and losing your size along the way, you’re in the right place.

  • One place to find official merch from the bands you actually care about.
  • Know exactly how much of your money goes to the artist (—hint: it’s a lot more).
  • Stop re-typing your address for every single band site on the internet.
I’m a fan – keep me posted or nominate an artist you love
For artists & labels

You didn’t start a band to run a warehouse.

Band merch always sounds fun until you’re drowning in boxes, tracking lost packages, and answering “hey, where’s my shirt?” DMs at 1am.

  • Upload your artwork and you’re basically done.
  • No inventory, no shipping, no customer service, no maze of 2XLs in your hallway.
  • Flat $10 per shirt paid out to you, with artist-first splits baked in from day one.
I’m an artist – tell me more see how Back the Band works for artists

HOW IT WORKS

  • Fans Request Artists

    Fans tell us which bands they want to support.

    When enough people start chanting your name (digitally, not in your driveway), we invite that artist into the first wave.

  • Artists Provide Artwork

    Artists upload their designs.

    We take it from there. Store setup, payments, printing, shipping… basically all the boring parts musicians (not so) secretly hate.

  • Fans Buy. Bands Get Paid

    Fans order from anywhere.

    Artists get a clear, honest cut of every sale — no mystery math, no “exposure dollars,” no boxes of unsold 2XLs haunting their living room.
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For artists and labels

Offer high-quality tees without ever touching a box.

Back the Band is built so independent artists can launch or improve their merch without inventory risk, contracts, or admin headaches.

I'm an Artist - Tell me more

For fans who want to back their bands

You shouldn’t have to wonder if buying a shirt actually supports the artist.

Back the Band is designed so more of each sale goes where it belongs — to the people making the music.

Nominat an Artist

Nominate a band you love

Tell us which bands you want to support by buying their merch.

Want in on the first drop?

Join the early access list and we’ll email you when the first wave of artists and shirts goes live.

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FAQ

When are you launching?

We’re working with early artists now. Join the list or apply as an artist and we’ll let you know as soon as the first wave is live.

How much goes to the artist?

We are finalizing the business model but we expect a 2:1 split, with 2 going to the artist.

Will you only do t-shirts?

We’re starting with tees, but hoodies, hats and more are in the works.

Do you work with labels and managers?

Absolutely. If you represent multiple artists, you can apply on our “For Artists” page and we’ll follow up with next steps.